DIGITAL MARKETING SPECIALIST
I help brands enter new markets and build lasting audiences.
Five years of experience across diverse industries, including banking, retail, and consumer brands, with a 99% client retention rate to show for it. Currently completing a Master of Marketing Management in Australia.

Who I’ve worked for
Did I choose marketing, or did marketing choose me?
Somewhere between web design, graphic design, content, social media, and helping clients turn ideas into real campaigns, I found myself exactly where I was meant to be. Curious how it all came together?
HOW I THINK
Four habits,
not five services.
THE JOURNEY
How a detour
Became a specialism
STARTING POINT
Studied IT, chased design
Joined an agency hoping to learn web design — and landed in the graphic design department instead.
FIRST REAL LESSON
Client servicing, up close
Saw how brand decisions actually get made — the revisions, the reasoning, the compromises — from inside the client relationship.
SCALING UP
Five countries, one strategist
Ran social media simultaneously for a development bank in Nepal, a sportswear brand, and campaigns across the Philippines, Indonesia, Nigeria, Kenya, and Tanzania.
PROOF OF INSTINCT
340% growth in six months
A YouTube channel found its audience because I paid attention to what was actually landing, not what the plan predicted.
RIGHT NOW
Master of Marketing Management, Australia
Putting a name to things I’d already figured out the hard way — and sharpening the strategic side of the work.
WHAT THEY SAY























Social content & campaign creative