With over 5 years of experience in digital marketing, I specialise in crafting campaigns that combine creative storytelling with data-driven strategy. My background in Information Management gives me a solid understanding of how technology, data, and human behaviour come together to shape digital experiences.
Most recently, I led social media strategy for international markets — Philippines, Indonesia, Nigeria, Kenya, and Tanzania — at Karobar Digital, growing social reach by 185%, engagement by 127%, and achieving 270,000+ Instagram video views and 180,000+ TikTok views. I also grew a YouTube channel 340% in subscriber count within six months.
I’ve worked on strategy and Meta ad plans for brands like thee GO, Shine Resunga Development Bank, Kelme Nepal, Kelme Washington DC, NIC ASIA Capital, Presidential Business School, NMB Capital, CG Beko, and more; each project sharpening my ability to deliver results with creativity and insight. I’ve also collaborated on digital projects with organizations like Dabur Nepal, where I created LinkedIn-focused HR content, and with UNICEF, Swiss Contact, and connectIPS on video-based campaigns.
Outside of social and paid media, I helped build and optimize the Kelme Washington DC website and produced SEO blog content to enhance its digital presence.
I’m passionate about helping brands connect meaningfully with their audiences through strategic content, smart advertising, and performance-led decisions.