I help brands enter new markets and build lasting audiences.

Who I’ve worked for

Did I choose marketing, or did marketing choose me?

Four habits,
not five services.

01.

STRATEGY & POSITIONING

Having a Point of View is more important than a content calendar.

For and foremost, a brand needs to have a clear position to defend or a clear mindset to attack a pre-existing position. I build the argument first; the rest follows from it.

02.

CONSUMER BEHAVIOUR

Consumers choose and ignore something for a reason

Rather than having a fully confident prediction on what people want, I observe what they actually do, learn from it, and adjust accordingly.

03.

CROSS-MARKET EXECUTION

Marketing is not the same as a one-size-fits-all T-shirt; it has to fit the people wearing it.  

Working across five countries taught me that the same idea can work differently depending on the people, culture, and context.

04.

BRAND & CONTENT SYSTEMS

Every brand posts, but not all will be recognized.

I have a habit of thinking broadly, trying to make content as connected, consistent, and enough to be remembered.

How a detour
Became a specialism

STARTING POINT

Studied IT, chased design

Joined an agency hoping to learn web design — and landed in the graphic design department instead.

FIRST REAL LESSON

Client servicing, up close

Saw how brand decisions actually get made — the revisions, the reasoning, the compromises — from inside the client relationship.

SCALING UP

Five countries, one strategist

Ran social media simultaneously for a development bank in Nepal, a sportswear brand, and campaigns across the Philippines, Indonesia, Nigeria, Kenya, and Tanzania.

PROOF OF INSTINCT

340% growth in six months

A YouTube channel found its audience because I paid attention to what was actually landing, not what the plan predicted.

RIGHT NOW

Master of Marketing Management, Australia

Putting a name to things I’d already figured out the hard way — and sharpening the strategic side of the work.

A Glimpse at the work
behind the résumé.

KELME NEPAL

Social content & campaign creative

Content strategy and creative direction for a sportswear brand’s always-on social presence.

CG BEKO

Influencer outreach & paid strategy

Instagram, Facebook Ads, and influencer partnerships built around a single campaign narrative.

NMB CAPITAL

Financial services campaign design

Campaign assets built for clarity and trust — the two things a financial brand can’t compromise on.

DABUR

Consumer brand content strategy

Content built for an FMCG audience that scrolls fast and forgives nothing generic.

Client Reviews

Stories & Strategies

FOR RECRUITERS & BRAND TEAMS

Hiring for a marketing or brand role?

Résumé, case studies, and references from five years across banking, FMCG, and NGO work — in one place.

FOR FOUNDERS & BRANDS

Need a strategist on your next campaign?

Available for consulting and select freelance projects — strategy first, execution that actually ships.